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The Power of Customer Event Tracking
Attendees engage and network at a vibrant in-person event showcasing various businesses and innovations. Teams planning a major customer conference for the fall are entering their critical planning cycles. According to the Amex GBT 2026 Global Meetings & Events Forecast, 38% of planners cite cost as their number one challenge this year, with 71% expecting the overall cost-per-attendee to rise due to inflation, higher labor, and supplier rates. Waiting too long to lock down yo
Anna Rembold
Jul 295 min read


The 2027 Sales Kickoff Planning Dilemma: Why Waiting Costs More Than Capital
We’re seeing two extreme and conflicting trends - back to booking venues 2 - 3 years out and hesitation. Let’s face it, the markets and world are pretty wild right now. Let’s face it, it’s human nature to pause in the face of fear and uncertainty. Corporate teams, especially in startups and earlier stage companies, are trending towards quarter-by-quarter decision-making, which puts a lot of pressure on corporate meeting planners. It feels like a safe, conservative play. But
Anna Rembold
Jun 237 min read


5 Ways to Be Thinking About AI in Event Planning
The printing press changed how knowledge moved. The internet changed how we work. Smartphones changed how we communicate. AI is the next shift of that magnitude, and it is happening right now, whether your organization is ready or not. AI in event planning is here. This is not a call to panic. It is a call to pay attention and move thoughtfully. AI is not going away, and the planners who figure out how to use it strategically will have a real advantage over those who are stil

Anna Rembold, CMP, CSEP
May 115 min read


Beyond Decor: Event Design That Feels Like Your Brand
Most events look fine. The florals are nice. The signage is on-brand. The stage is clean. And then it is over, and two weeks later, no one can tell you what they took away from it. That is an event design problem. Not a decor problem. Event design at the strategic level is not about how a room looks. It is about how a room makes people feel, and whether that feeling maps back to something true about your brand, your culture, or your team. When it does, the event lands differe

Anna Rembold, CMP, CSEP
Apr 134 min read


Executive Offsite Planning That Actually Drives Decisions in Changing Times
Executive offsite planning is often misunderstood. To some stakeholders, it looks like an expensive leadership retreat. A few days away from the office, nice dinners, maybe a golf outing. Helpful, perhaps. But optional. In reality, the opposite is usually true.
Anna Rembold
Mar 264 min read


Event Planning Is a Relationship Business
Corporate event planning services succeed when built on trust, communication, and partnership long before the run of show.
Anna Rembold
Feb 134 min read


2026 Sales Kickoff Destinations: How to Choose Based on Goals, Team, and Budget
How to choose 2026 sales kickoff destinations based on goals, team makeup, and budget, and why early SKO planning decisions shape agenda, attendance, and energy.
Anna Rembold
Feb 65 min read


Your 2026 Corporate Event Planning Timeline: What to Lock In Now (and What Gets Risky If You Wait)
If you are planning a corporate event in 2026, the reality is simple: some doors are already closed, but many critical decisions are still very much in play. You are not in this alone, let us be your subject matter partner. A smart corporate event planning timeline is not about perfection. It is about understanding which decisions still offer leverage and which ones become more expensive, more constrained, or more stressful the longer they are delayed.
Anna Rembold
Jan 236 min read


6 Ways Event Experts Win Clients over at Cocktail Hour
Cocktail hour is an opportunity to build rapport with clients and colleagues alike. And us event professionals know it's so much more than just rapport. Cocktail hour’s a great time for networking, forging connections, and building meaningful relationships that endure. Making it vitally important your clients feel at ease and comfortable in your company and the bar you choose. Here are the key strategies that events industry insiders use to help impress clients during cocktai
Anna Rembold
May 5, 20243 min read


8 Event Ideas for a Successful Deal Closing Party
Have you recently closed a new venture round? Completed a merger? Inked a new relationship with a major business partner? Whatever the deal, it’s cause for rallying your team and CELEBRATING! But you’re an expert at closing deals, not throwing parties, so here are some helpful hints on what to do next...
Anna Rembold
May 5, 20243 min read
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