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The Power of Customer Event Tracking
Attendees engage and network at a vibrant in-person event showcasing various businesses and innovations. Teams planning a major customer conference for the fall are entering their critical planning cycles. According to the Amex GBT 2026 Global Meetings & Events Forecast, 38% of planners cite cost as their number one challenge this year, with 71% expecting the overall cost-per-attendee to rise due to inflation, higher labor, and supplier rates. Waiting too long to lock down yo
Anna Rembold
21 hours ago5 min read


The 2027 Sales Kickoff Planning Dilemma: Why Waiting Costs More Than Capital
We’re seeing two extreme and conflicting trends - back to booking venues 2 - 3 years out and hesitation. Let’s face it, the markets and world are pretty wild right now. Let’s face it, it’s human nature to pause in the face of fear and uncertainty. Corporate teams, especially in startups and earlier stage companies, are trending towards quarter-by-quarter decision-making, which puts a lot of pressure on corporate meeting planners. It feels like a safe, conservative play. But
Anna Rembold
Jun 237 min read


5 Ways to Be Thinking About AI in Event Planning
The printing press changed how knowledge moved. The internet changed how we work. Smartphones changed how we communicate. AI is the next shift of that magnitude, and it is happening right now, whether your organization is ready or not. AI in event planning is here. This is not a call to panic. It is a call to pay attention and move thoughtfully. AI is not going away, and the planners who figure out how to use it strategically will have a real advantage over those who are stil
Anna Rembold, CMP, CSEP
May 115 min read


Beyond Decor: Event Design That Feels Like Your Brand
Most events look fine. The florals are nice. The signage is on-brand. The stage is clean. And then it is over, and two weeks later, no one can tell you what they took away from it. That is an event design problem. Not a decor problem. Event design at the strategic level is not about how a room looks. It is about how a room makes people feel, and whether that feeling maps back to something true about your brand, your culture, or your team. When it does, the event lands differe
Anna Rembold, CMP, CSEP
Apr 134 min read
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