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March 21, 2023
Corporate Conferences

Event Planning: How To Make A Budget Plan For An Event

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re you organizing a VIP networking mixer, company team offsite, or other corporate events? You're probably feeling a lot of pressure, and you're not sure where to begin.

Now's the time to create a well-thought-out budget. You'll lay the groundwork for a fantastic event and have a much more pleasant experience organizing it.

Whether your event is a colossal extravaganza or an intimate affair, a financial plan is necessary if you want to stay within your spending restrictions. Making a financial plan can reduce stress and help you avoid unforeseen expenses.

Check out our essential guidelines for developing a practical budget plan for any event.

A person planning a budget

What is an Event Budget

A budget for an event is a necessary tool for every successful event. It guarantees that you stay within your available funding and serves as a planning guide.

An event budget should include all sources of income and expenditures and projected expenses for each item.

Creating a thorough event budget necessitates careful consideration of all event variables. This includes looking for suitable vendors and estimating costs for food, beverages, décor, entertainment, venue rental fees, and other event-related expenses.

Any additional costs, such as taxes or insurance incurred to organize the event, must be considered.

Once all expenses have been identified and anticipated, they must be weighed against expected revenue from ticket sales or sponsorships to determine whether the proposed budget is sustainable.

A well-managed event budget can be difficult and time-consuming, but it will be of enormous benefit for all events you plan to run, now and in the future.

Seven Steps to Create an Event Budget Plan

Let's look at the seven steps you'd use to create a budget:

1) Set goals and objectives

There is no such thing as an unlimited budget, so it is crucial to have realistic expectations for your event and decide what will make it a success in your eyes.

Whatever your goal, whether to have the most excellent local venue, have a certain amount of guests, or have the best caterers, your budget will allow you to define your own goals and objectives and tailor your spending to achieve them.

2) Research costs

Costs can be broken down in various ways, but an accurate budget will generally divide your cost planning into different categories.

A detailed list will include catering and venue costs, but categorize them in whatever way you feel comfortable. For example, a corporate event planner might organize expenses into major, minor, and miscellaneous categories.

Once you've got an overall idea of costs, it's time to research.

Your planning team can achieve significant savings by researching. Good ways to analyze your costs are:

  • Looking at the prices of previous events
  • Finding the providers experienced planners tend to use
  • Getting quotations from more than one vendor

3) Create an event budget template

When planning an event, templates are a terrific way to keep organized. They provide structure and aid in keeping on schedule.

You can either make your budget template using free software, such as Google Sheets, or, if you can afford a financial consultant, they can create one for you.

An event budget template should include all the categories of costs you identified in step two. It should also have columns for estimated and actual costs and a cue for notes.

Planners can track spending, develop budgets, manage vendors, and keep track of deadlines with the correct template.

4) Allocate funds

Mapping out individual budget items is a vital stage in the planning process for any event or project. Your funding allocation will, as we've said above, depend on your goals.

For example, you might be entirely sure that you want specific venue options, but this might result in the cheapest option being chosen for catering.

The following areas are where the majority of your funds are going to be allocated:

  • The venue is likely to be the most expensive component of the budget. It's critical to know all venue expenses, such as supplementary charges and other services that the base price might not cover.

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  • Any event needs entertainment, and the cost might vary significantly based on the event's requirements. When choosing what kind of entertainment to include in your event, everything should be considered, including music, lighting, and sound systems.

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  • You can ensure that your event goes off without a hitch by implementing a good staffing strategy. To manage complicated activities, venues may need specialist employees, and adequate staff is essential to the seamless operation of everything. Remember that employees must be paid for their time, travel, lodging, and food.

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  • Food costs are one of the most challenging budgeting categories when organizing an event. When planning a budget for food expenses, it's necessary to consider the number of guests and add 10% for unforeseen costs.

5) Track expenses

When preparing for an event, keeping track of revenue and spending on a budget sheet and documenting every item purchased to ensure you stay within the budget is critical.

6) Review budget

Before signing off on the budget, reviewing it one last time is critical. This will help ensure that everything is in order and that there are no unforeseen charges during the planning or execution of the event.

Furthermore, if any changes are required, they can be addressed at this time before any money is spent. Make sure you have an emergency fund that should be as much as 10% to 20% of your planned budget.

Budgeting can be daunting, but with good planning and attention to detail, it can be completed successfully and without undue stress.

7) Adjustments

Be flexible. Having a second or third choice for every item in your budget is critical. If you're hosting an outdoor event, for example, prepare a backup sound system and venue in case of inclement weather.

A backup plan in case things go wrong will help your event run smoothly and successfully. Suppliers should keep to their agreed costs, but if they don't, ensure you have other providers you can use.

If you're a planning genius and have managed to come in under budget, look where you've made savings and highlight those areas to make changes for future event budgeting.

Budget planning for an upcoming event 

Tips for Sticking to Your Budget

Always keep these handy tips in mind for the event planning process.

Start early

Start your event planning as early as possible if your schedule allows it. Depending on where your event will take place, there might be a limited number of suppliers and venues. Early planning lets you book what you need ahead of other event planners.

If you're planning well ahead of time, it also allows you to shop around. You'll also have additional time to research the best possible prices, allowing you to stretch your budget further.

Set a realistic budget

With your event budget planning, you've established an excellent foundation for looking at your event goals in a realistic fashion.

Be honest with your budgetary allocation; there are so many moving parts to the planning that if you're operating under the assumption that you have more money than is available, it is likely to end in disaster.

Even event professionals know that compromises sometimes must be made when sticking to a realistic budget. Your event day should be successful as long as you've been sensible with your planning.

Track your expenses

Once you spend your well-thought-out budget, you'll soon see that event expenses start to add up. You will come across unexpected costs, and even if they are only minor, it's essential to track them all to stay within your original budget.

It is highly recommended that you use budget-tracking software to keep track of things. If planning a more significant event, dedicate one of your team members to tracking expenses.

Negotiate prices

Negotiating with suppliers takes effort but results in significant savings and good business ties to use for future events. Here are some tips to help you arrange:

  • Look for package deals, as some suppliers will provide more than one service for a package discount
  • Use a venue's in-house catering for preferred rates
  • A supplier will often reduce prices if you promise to use them for multiple events

Contingency fund

Setting up an emergency fund for your event is critical to cover any unexpected costs.

Planners often consider 15% a reasonable allocation when things don’t go as expected.

Get creative

Regarding event planning, being flexible and inventive can help you save money and time.

Consider free or low-cost alternatives. Reusing products rather than purchasing new ones for each event is an intelligent method to save money.

You can also market via influencers and free tech tools like social media platforms. These are frequently more effective than traditional advertising tactics.

Outsourcing duties to interns or volunteers can also help you save money while getting the job done. In addition, local companies wanting exposure for their brands can often be persuaded to provide free materials.

Overall, being flexible and innovative in event planning can help you save money while still getting the intended results.

Frequently Asked Questions:

What is the most challenging aspect of planning an event?

The most challenging component of event planning is staying within budget. It can be difficult to foresee all the costs associated with an event, and if you are not diligent, it is easy to go over budget.

What are the benefits of budgeting?

Budgeting enables you to plan and anticipate costs. It also helps to ensure that all necessary products are budgeted so that everything is noticed.

Budgeting can also assist you in identifying areas where you can save money by haggling with suppliers or seeking free or low-cost alternatives.

Once you've created your first budget and had a great event, you can use the lessons learned for future budgets. Planning subsequent events will be much easier if you understand what went right with your maiden event experience.

What are some sources of income from events?

Some ways that events can generate income are:

  • Ticket sales
  • Sponsorship
  • In-event sales, such as a cash bar
  • Donations if it is a charity event
  • Exhibitor fees

What should I include in my first budget draft?

A first budget should include all of the necessary goods for the event. This covers venue rental expenses, catering expenditures, décor, and audiovisual equipment.

Once all the apparent expenses have been budgeted, brainstorm with your team or friends for any ideas on what hidden fees might occur down the line.

What are the benefits of starting early?

There are many advantages to beginning early with event budget preparation:

  • You will be able to foresee costs and prepare beforehand
  • More chances to find areas where you might cut costs by bargaining with suppliers
  • Time to look for free or inexpensive alternatives
  • More time to shop around and compare prices from providers

Perfect Event Budget Planner

In conclusion, budget planning for an event can be simple and manageable. With the proper research, expertise, and diligence, you can easily make a budget plan to ensure your event runs smoothly and successfully.

Whether it's a wedding or corporate event, having a budget plan is essential to ensuring your special day will be memorable.

We've covered a lot in this article, but there's always more to learn about being a better event organizer. Are you ready to take your events to greater heights? Then make sure you visit us at Metavent to help plan your next event.

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About US

A virtual events software platform that does so much more, crafting immersive experiences that delight and engage audiences in equal measure. With Metavent, you deliver an immersive audience experience that energizes your attendees. Monitor and measure with powerful real-time data and analytics, and create, plan and host a full spectrum of branded corporate events, big and small — all with one single solution.

‍Anna Marie Rembold

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