Conquer the Distractions: Top Tips for High Engagement at Customer Events
IP customer events are the perfect opportunity for companies to connect at a deeper level with their customers and build relationships. But they can be a challenge when it comes to engagement. How do you stand out in the sea of distractions? With all the distractions present in our busy world, it can be difficult to capture your audience’s attention and get them engaged. Fortunately, there are some great ways to rise above the noise and get the most out of customer events. Check out our top tips for achieving high engagement at customer events.
Create a FoMo Inducing Experience
Are you ready to create a customer event that will have your attendees feeling like they absolutely cannot miss out? Get ready to induce some serious FoMo (Fear of Missing Out) with these tips!
When planning your customer event, think outside the box and go beyond the typical activities. Instead, focus on organizing an area-specific experience that your attendees won't be able to resist. Start by researching the area where your event will take place and uncover all of the unique possibilities. Look for activities that are exclusive, bespoke, and difficult to replicate on your own.
Think about adding an element of luxury and pampering that would be hard to turn down. By offering a truly VIP experience, you'll show your attendees just how much you appreciate them.
So go ahead, create a customer event that will have everyone talking. With a little bit of creativity and a lot of FoMo inducing experiences, you'll have your attendees counting down the days until your next event.
Think Beyond the Activity
When it comes to customer events, it's easy to get caught up in planning the perfect activities and experiences. But let me tell you a secret - a customer event isn't just about the activity, it's about the people in the room! The VIP customers attending your corporate event are there to see you AND to connect, learn, and build relationships with like-minded individuals. So why not give them the opportunity to do just that?
Consider getting groups of people together that would benefit from knowing each other. Maybe you have a group of customers who are all in the same industry or have similar challenges. Why not facilitate introductions and create a space for them to share their experiences and learn from each other? By bringing together people who typically would not meet, you're creating a unique and valuable networking opportunity.
But it doesn't stop there. Make sure to be present and actively engage with your customers throughout the event. Create space for genuine connection, you'll not only strengthen your customer relationships but also foster a sense of trust and loyalty.
So remember, when planning your next customer event, don't forget that it's not just about the activities, it's about the people. By bringing together the right mix of attendees and facilitating meaningful connections, you'll create a truly engaging and memorable experience that your customers will rave about for years to come.
Make It Easy
Making your customer-centric event easy for your attendees is essential for a smooth and hassle-free experience. After all, you want your guests to focus on engaging with your content, you and your guests, not on navigating logistics. So, how can you make it easy for them?
First, consider the main conference calendar and any competing events. Choose a date and time that is least impacted to maximize attendance and minimize conflicts. This way, your customers can fully dedicate their time and attention to your event.
Next, provide transportation to and from the event. Whether it's a VIP or group transport, offering this convenience shows that you value your attendees' time and want to make their experience as seamless as possible.
Sharing detailed instructions about the schedule and timeline is crucial. Provide a clear agenda with specific timings so guests can easily plan their day around your event. This way, they won't miss any important sessions or activities and can maximize their time at your event.
It's also important to keep to your schedule. Respecting your guests' time is key to maintaining their engagement and satisfaction. Stick to the planned timings and avoid unnecessary delays or changes whenever possible.
By making your customer event easy and hassle-free, you'll create a positive and seamless experience for your attendees. This will allow them to fully immerse themselves in the content and engage with your brand, leading to stronger relationships and increased customer loyalty.
Provide Detailed Communications
Communications play a crucial role in the success of VIP customer events. From the initial save the date to the follow-up after the event, effective communication ensures that attendees feel valued and engaged throughout the entire process. And it hugely reduces stress if you can anticipate needs and provide relevant and helpful information.
It all starts with a save-the-date. Sending a save-the-date as early as possible allows your VIP customers to prioritize the event and make necessary arrangements to attend. By giving them ample notice, you increase the likelihood of their attendance and ensure a high level of customer engagement.
Next comes the formal invitation. Make it special and unforgettable by adding a personal touch. Whether it's a handwritten note or an out-of-the-box creative design, the invitation should reflect the exclusivity and importance of the event. This will make your customers feel appreciated and excited to attend.
Throughout the planning process, maintain regular communication with your attendees. This can include email updates, social media announcements, or even phone calls. Don't be afraid to pick up the phone and have a personal conversation to confirm attendance and answer any questions your VIP customers may have. This personal touch shows that you truly value their presence at the event.
As the event approaches, send a "know before you go" email to provide important details and reminders. This ensures that attendees are well-prepared and can fully engage in the activities planned for them. Additionally, reconfirm their attendance closer to the event to minimize any last-minute cancellations or conflicts.
Case Study @ Cannes Lion
We were prompted to share some of these tips, based on a recent experience we had at Cannes Lion. Talk about trying to rise above the competition in a sea of distraction! When you have a town full of the greatest marketing minds in the world, how do you compete?
Trust the strength of your relationships with your customers. If you give them ample time, provide a valuable and unique opportunity at a convenient time, you will have success. Treat your customers well, with respect and supreme VIP treatment, and you will rise above and exceed your attendance targets!
Interested in standing out in a sea of distraction? Want to start planning for Cannes Lion 2024? Let’s chat and engage your customers!
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